This is a 3D freshie. 3D freshies generally do not have the same strong scent throw as regular freshies. This is due to a few factors.
covered with paint on one side, smaller than most freshies, and baked longer to get into all the groves of the 3D mold.
But CUTE as Hell! I recommend adding a SACHET bag in the same scent to throw in your car for that LONG and STRONG lasting scent throw! and since the beads in a SACHET bag have never been baked they are even stronger than any freshie!